Richard Shiffrin is the Luther Dana Waterman Professor of cognitive science for the Department of Psychological and Brain Sciences at Indiana University, Bloomington. Shiffrin has contributed a number of theories of attention and memory to the field of psychology. He co-authored the Atkinson–Shiffrin model of memory in 1968 with Richard Atkinson,[1] who was his academic adviser at the time. In 1977, he published a theory of attention with Walter Schneider.[2] With Jeroen G.W. Raaijmakers in 1980, Shiffrin published the Search of Associative Memory (SAM) model,[3] which has served as the standard model of recall for cognitive psychologists well into the 2000s.[4] He extended the SAM model with the Retrieving Effectively From Memory (REM) model in 1997 with Mark Steyvers.[5]
Richard Shiffrin is an avid rock climber who has scaled walls in the Dolomites, Smith Rock, the Italian Alps, and many more. His community service involves volunteering at a local rock climbing gym as a route setter[6]. He runs a Cognitive Science Conference every summer, the Annual Summer Interdisciplinary Conference, or ASIC, held at different world class outdoor adventure and rock climbing sites. The web page for 2012 is http://www.cogs.indiana.edu/asic/2012/index.html. He is also a long time backcountry skier (mostly in the environs of Jackson Hole Wyoming). Powerpoint slide shows of skiing and climbing may be located under 'Hobbies' on his home page at: http://www.cogs.indiana.edu/shiffrin/index.html.
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